About Clay Frost

Clay Frost is a mental coach that grew up in Utah and has worked with athletes of many different sports and many different competitive levels. Clay went to the University of Utah and got a masters of science in sport psychology. Beyond formal education, Clay loves to read and has a bookshelf (physical and audio) that would knock your socks off. Clay’s philosophy is to coach athletes from the reality of the situation and to work from there towards their dreams and aspirations. Instead of having a one-size-fits-all approach, he likes to work with athletes and individuals and aims to become like a team. Clay has developed a track record of success with his own unique methodology that has been proven to deliver athletes greater confidence, higher motivation, the ability to manage emotions, increased focus, and a mindset that will lead you to have five star performances more frequently and more consistently. He currently lives in Utah County with his wife and daughter. Clay also speaks spanish fluently.

Favorite quote: “Either write something worth reading or do something worth writing” -Benji Franklin
Favorite band: Young The Giant
Favorite Food: Steak and Potatoes

What LeBron James Knows About Success That You Don’t

Anyone who caught the Cavs play the Kings on Wednesday may have noticed LeBron’s three different pairs of shoes worn during the game. It might seem quirky, but for LeBron, it actually has a lot of value in getting the mental edge while on the court. After trailing by 14 points in the third quarter, the Cavs made a comeback with LeBron scoring an impressive 32 points. Listen to what LeBron said about his decision to keep changing shoes: “The first ones I put on the strap kept coming loose...the second ones, we weren’t playing well and

By | 2017-12-12T14:16:53+00:00 December 12th, 2017|0 Comments

Playing with Purpose

When you hear the words deliberate purpose, what do you think of? What does it mean to you? Today, I am going to share with you the importance of that word in my life and how it can change the way you do everything. As I walk through life and switch hats throughout the day (husband, father, athlete, business owner, mental coach, etc.), I do my best to place purpose on everything that I do. My time has become so valuable that I have to make sure that everything I do is for a specific purpose. As

By | 2017-11-24T09:05:41+00:00 November 22nd, 2017|0 Comments