Athletes · October 2026

What You Picture Is What You Swim

Don't, not and stop never make it into the picture. Why telling yourself what not to do makes it happen more, what it does to how you feel in the water, and how to flip it.

Try something before you read any further.

Don't think about a pink elephant.

You saw it. Pink, big, probably flapping its ears. You saw it because I told you not to. Hold on to that, because it explains a lot of what happens to you in the water.

Your mind sees the subject

Here is the fact: your mind sees the subject of a sentence, not the don't, not or stop in front of it. Those little words do not make a picture. The subject does.

So when you tell yourself don't miss the wall, the picture your brain makes is the wall, missed. Don't breathe off the wall makes a picture of breathing off the wall. Don't die on the back half makes a picture of dying on the back half.

You meant the opposite. Your brain only got the picture.

1 of 7 · Your mind sees the subject. "Don't think about a pink elephant" makes a pink elephant. Don't, not and stop never make it into the picture.
1 of 7 · Your mind sees the subject. "Don't think about a pink elephant" makes a pink elephant. Don't, not and stop never make it into the picture.

The picture sends the signal

This is where it stops being a word trick and starts costing you time.

The picture in your head sends a signal to your body to do what it sees. Imagining a movement fires the same signals the movement uses. Your body does not check whether the picture was something you wanted or something you were trying to avoid. It sees it, and it starts to move toward it.

So don't drop your elbow, said to yourself on the wall, is a picture of a dropped elbow, sent to your arm a few seconds before you push off.

2 of 7 · The picture sends the signal. The words make a picture, the picture sends a signal, and your body does what it saw.
2 of 7 · The picture sends the signal. The words make a picture, the picture sends a signal, and your body does what it saw.

The more you see it, the more it happens

Now think about a whole season of that.

The more you focus on what you don't want, the more you see it. The more you see it, the more signals your body gets to do it. The more signals it gets, the more the thing you don't want actually happens, and then you focus on it even harder.

Have you ever been so focused on something not happening that it kept happening more and more? The turn you kept telling yourself not to blow. The breath off the wall you have been trying to stop for a month, that now shows up on every wall.

That is not you being bad at swimming. That is exactly how this works. Researchers have watched it happen: golfers told not to hit the putt past the hole were more likely to hit it past the hole, especially under pressure. A meet is pressure.

3 of 7 · The avoidance spiral. Focus on what you don't want, see it, send the signal, it happens, and you focus on it more. Each lap picks up speed.
3 of 7 · The avoidance spiral. Focus on what you don't want, see it, send the signal, it happens, and you focus on it more. Each lap picks up speed.

Where a lot of swimmers live

Quick test. What's your goal for your next race? What are you looking to do when you get up on the blocks?

If your answer came out as a list of don'ts (don't die in the last 50, don't breathe on the breakout, don't add time), you are in good company. A lot of swimmers know exactly what they don't want and have never really been asked what they do want.

That is not your fault. It is the language most of us grow up hearing. But every don't you say to yourself is a rep, and a path in your brain grows with use. Run enough reps on the don't road and it becomes the highway.

4 of 7 · Where most athletes live. With most of the reps on avoidance, avoidance becomes the highway and approach fades to a dirt road.
4 of 7 · Where most athletes live. With most of the reps on avoidance, avoidance becomes the highway and approach fades to a dirt road.

How it feels in the water

The picture does not only steer your body. It decides how you feel when you race.

When you are focused on what you don't want, you get anxiety, fear, worry and stress. None of those help you swim. Your stroke gets short and tight, because your body is busy steering away from something.

When you are focused on what you want to do, you get confidence, control, motivation and execution. That is the version of you that swims fast.

Same swimmer. Same race. Different picture.

5 of 7 · How it feels. Avoidance brings anxiety, fear, worry and stress. Approach brings confidence, control, motivation and execution.
5 of 7 · How it feels. Avoidance brings anxiety, fear, worry and stress. Approach brings confidence, control, motivation and execution.

The flip

Every don't has a do behind it. Your job is to find it, and there is a trap halfway there.

Don't die on the back half → finish strong is not a flip yet. "Finish strong" is a result, not something you can do. You cannot picture it, so it sends no clear signal.

A real do passes two tests: it is an action, and you can see yourself doing it. Usually it is one of the skills that make you fast when you do them well.

The don't → the result in disguise → the do:

  • Don't die on the back half → finish strong → hold my tempo through the last turn
  • Don't breathe off the wall → better breakouts → three kicks, then first breath
  • Don't go out too fast → pace it right → long and easy for the first 25
  • Don't miss my turn → clean turns → eyes on the T, tuck tight
6 of 7 · The Do Flip. A do has to pass two tests: is it an action, and can you see it? "Stay calm" fails. "Shoulders down, slow breath out" passes.
6 of 7 · The Do Flip. A do has to pass two tests: is it an action, and can you see it? "Stay calm" fails. "Shoulders down, slow breath out" passes.

Build your highway

Every do you say to yourself is a rep on the other road. So is every do you ask for.

When a coach, a parent or you yourself hands you a don't, you have a line for it, and your coaches are learning it this month too:

"I know what you don't want me to do. What do you want me to do?"

That is not talking back. It is you asking for the picture your body needs. Ask it, then keep the answer.

7 of 7 · Build your highway. Every do is a rep. When most of your reps are approach, approach becomes the highway.
7 of 7 · Build your highway. Every do is a rep. When most of your reps are approach, approach becomes the highway.

Your card

The Do Flip Card has the two tests on it and space for the most important part: your don'ts, flipped into your do's, in your own words.

Write down the three don'ts you hear most in your own head. Flip each one until it passes both tests. Keep the card in your swim bag, and read your do's before you get in.

Your body swims what it pictures. You get to choose the picture.

Free Tool

The Do Flip Card

Download INSTANT · NO SIGN-UP
The research behind this
Wegner, D. M., Ansfield, M., & Pilloff, D. (1998). The putt and the pendulum: Ironic effects of the mental control of action. Psychological Science, 9(3), 196–199.
Golfers told not to hit the ball past the hole were more likely to overshoot it, especially under mental load. Trying not to make a movement error can produce that error.
Did this land?
One tap. No name, no email, nothing stored about you.
Nate Last
Written By

Nate Last — Mental Performance Coach

Nate is Utah Swimming’s Official Mental Performance Partner. He works with age-group and elite athletes on the part of the sport nobody schedules — confidence, composure, focus, and what happens in your head behind the blocks. Everything here is free to Utah Swimming families and coaches.

Nate Last

More for Athletes